Three pressures of household door and window indus

2022-08-12
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The "three major" pressures on the household door and window industry under the economic environment

the "three major" pressures on the household door and window industry under the downward economic environment:

leading: real estate policy adjustment, household door and window enterprises are implicated

now, due to the impact of real estate policy regulation, the household industry, as a downstream industry of real estate, is bound to be seriously affected. As we all know, household door and window enterprises rely on the development of the real estate market. Under the environment of the rapid decline in the trading volume of the commercial housing market, the sales volume of the household industry will also face a cold winter

it is understood that among household door and window enterprises, enterprises relying on the life cycle of large real estate products and middle-class development projects are common in the market. A few years ago, the booming real estate has driven the development of a large number of home furnishing enterprises. Home furnishing enterprises have earned "full pot of money" mainly by providing medium and high-end decoration services for these large projects. Now, due to the adjustment of policies, the investment demand of real estate is suppressed, high-end residential projects are facing a severe situation, and even some large projects are forced to be suspended, which undoubtedly has a huge impact on the home furnishing industry relying on the development of real estate

second: the production cost increases, and the income cannot offset the expenditure

at present, the production cost increases, but the profit decreases. Many bosses of household door and window enterprises obviously feel a kind of "income cannot offset the expenditure" production pressure. In recent years, with the rapid rise of prices, the cost of raw materials and human resources for production has also risen. Household enterprises are facing huge expenses and pressure

some home furnishing enterprises said that with the introduction of the minimum wage standard, the wages of workers are rising from transportation, handling to installation, and at the same time, the prices of raw materials are also rising constantly. The product prices received by dealers around the country will naturally be high, but dealers engaged in the home furnishing industry will face the problem of whether the sales prices will rise. If it does not rise, there will be no profit margin, or even "unprofitable", and if it rises, it is likely to face the problem of reduced sales. After all, household products are not necessities of life, and consumers have the right to choose whether to buy or not. Therefore, for dealers, whether the price rises or not is a dilemma

third: overcapacity, oversupply

Qian Zhongshu's "Besieged City" said: "people in the city want to go out, and people outside the city want to come in". What he used to describe marriage, in fact, is also applicable to today's home market. Many laymen see that the "meat" of the home furnishing industry is very fat and want to have a bite, so they invest in the home furnishing industry one after another. People in the industry want to change careers, but they want to wait for opportunities. This leads to more and more people coming, and those who want to leave can't walk with peace of mind. Overcrowding, natural competition will become increasingly fierce, but consumer demand has not increased, leading enterprises to fall into the dilemma of overcapacity and oversupply. Once there is excess capacity, natural goods are worthless. How can we make money

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