How to improve the image of printing industry

2022-09-21
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How to improve the image of the printing industry

the impression that the printing industry gives to the public in the early era of typesetting is a cultural industry that needs to have a deep text foundation. However, with the progress of science and technology, the industry gradually introduces digitalization and obtains the most comprehensive first-hand practical experience and automation of material science and technology. Printing practitioners no longer need to emphasize the level of literacy ability, but move towards a technology intensive industry based on processing services, All day long, it is associated with ink and machines, so the stereotype of "black hand industry" is gradually branded on the public's cognition. Although printing has long been combined with road and other interdisciplinary technologies, printing related departments must still use renaming as an incentive to recruit students. Graduates of printing related departments are not willing to enter the bank. These phenomena not only cause talent faults in the printing industry, but also affect the external evaluation of the printing industry. Therefore, everyone in the printing industry is responsible for improving the image of the printing industry and reversing social perceptions

for how to improve the printing image, the author has the following points for readers to consult:

in terms of professional image improvement:

first, the digitization and quality standardization of the printing industry:

with the advent of the computer age, the printing industry should digitalize its processes one after another, so as to get rid of the labor-intensive and technology intensive image and become a knowledge intensive industry. Through e-commerce, the printing process is consistent and standardized, and a set of printing quality detection system is developed for low VOC materials, so as to strengthen the quality of printing, improve customer satisfaction and production efficiency, help shorten the digital gap between the printing industry and other high-tech industries, and extend the service reach to the international market

second, encourage employees to pass the skill test:

in the past, the professional ability of printing employees was rarely recognized by the society, which was largely due to the fact that the public did not understand the difficulty of their professional technology and the low educational threshold. The skill verification and certificates of printing related occupations not only represent the attention of the society to this technical major, but also give many practitioners with low academic qualifications the opportunity to prove their professional abilities. It has been 30 years since the implementation of skill certification in the printing industry. Although many printing practitioners have the ability to operate machines, they may not have a license that can prove their ability. In this regard, the center will more actively cooperate with local printing industry associations to promote manufacturers to encourage employees to participate in skill certification, so as to improve the professional image of printing practitioners

third, pay attention to cleaner production and give priority to environmental protection:

in the era of emphasizing environmental protection in everything, the printing industry should also develop high-tech and environmentally friendly materials with the pace of environmental protection, so as to eliminate pollution from the source, such as the use of environmentally friendly soybean inks and nano pigments, which are all ways for the printing industry to establish a high-quality image of cleaner production combined with cutting-edge technology. In addition, with the increasing variety of printed materials and consumables, the printing industry should also pay special attention to the waste discharge in the printing process, including the impact of waste water and noise on the environment around the factory, whether it causes harm to the health of employees, etc. if manufacturers can actively obtain ISO14000 or OSHAS 18000 (Occupational Safety Management System) certification, It will be of great help to the establishment of a fresh image of cleaner production and the effectiveness of good neighbourliness

fourth, strengthen the ability of the printing industry to assist other industries and interact with each other:

cross domain integration of the printing industry is no longer new, for example, the combination of the chemical industry and the printing industry has developed more suitable paper and ink for printing; Share information with the information industry, such as electronic newspapers and traditional newspapers; Combining physical imaging technology to develop stereoscopic printing; Research and development of new printing materials for precision machinery industry and printing industry; Cooperating with retail industry and logistics industry to develop RFID label printing... Are examples of cross domain industrial cooperation in the printing industry, which fully proves the effectiveness of the combination of printing industry and other industries' science and technology and the feasibility of diversified development

v. actively develop internationalization:

in recent years, Taiwan's industry has striven to break through the framework of the domestic demand market, look internationally, and expand the economic scale of the industry. So should printing. Through the maturity of e-technology, the printing industry can have more convenient and effective hardware equipment for transnational long-distance printing. The only thing to be strengthened is the cultivation of foreign trade talents. Taiwan's printing technology and quality are comparable to those of Hong Kong, Singapore, Japan and other countries, but the lack of language ability limits the expansion of Taiwan's printing foreign trade. Therefore, in order to move towards the stage of internationalization, printing enterprises must have an international outlook and actively cultivate relevant talents to invest in the work of expanding foreign trade, so as to effectively increase overseas orders. In addition, by participating in international printing award competitions, other countries can also see the progress of Taiwan's printing technology, increase the visibility of Taiwan's printing products, and strive for more opportunities to be recognized

VI. enrich knowledge and strengthen human quality:

I once heard in a speech that "past success lies in products; present success lies in services; future success lies in knowledge". The future of printing industry should not only take the technology standard, but also serve future customers with knowledge. Whether it's management knowledge, professional and technical knowledge, on-the-job training or e-learning, if employees can promote technology exchange and business negotiation and learning between enterprises to apply to work, convince customers and educate customers with knowledge that they can greatly enhance the public's favor for printing employees. In addition to the training of internal human resources, Ye Parker said: "Those with complete equipment in the new factory can spare no effort. By providing scholarships and bursaries for students studying in the printing department, providing opportunities for construction and education cooperation, we can cultivate more underachievers to invest in the printing industry and enrich human resources; cooperating with academia or research units to carry out technological development and innovation is also helpful for the improvement of the human resources of the enterprise itself.

seventh, we can participate in more government projects to let you see the upward power of the printing industry

the government has a number of preferential products every year The project of industry upgrading is a resource that the industry can make full use of, and the increase in the number of manufacturers applying can make relevant government units more aware of the printing industry's desire to improve. If the implementation effect is excellent enough to win the praise of national awards, it can better highlight the high-quality corporate image of the printing industry

in addition, in terms of self-discipline in the industry, there are two points that the industry must regulate in order to reduce the negative image of the printing industry:

first, reduce the vicious price cutting competition in the printing industry, so as to maintain the printing quality level and establish the professional ethics and market order of benign competition in the printing industry

second, the printing industry must take the initiative to put an end to counterfeiting, refuse to accept orders that infringe intellectual property rights, as well as other pornographic bad publications or illegal ticket printing, so as to avoid becoming a tool of crime

looking around our lives, 90% of items are closely related to printing. Therefore, in the future, the printing industry will not be transformed into a sunset industry due to the rise of other industries. On the contrary, it may enhance the whole printing industry due to the close industrial connection, so that the printing industry can be sustainable and flexible. As a printer, we should not only drive the development of the printing industry, but also spread the positive information of the industry to the society, so as to enhance the status of the printing industry and steadily move towards the international market

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